Progression of the Brand Does Not End with the Purchase

Our goal is to take your product from the start straight through into the post-purchase territory; this keeps the conversation going well after the close of the sale. We created the Post Purchase Navigator Training Program for your staff to have the authority and knowledge about the customer’s journey after the sale. The Post Purchase Navigator Program gives your team the tools to help close the sale, engage and educate the customer, and provide continued service to them organically.

Every person visiting this website is extraordinarily vested in creating that special connection with each customer because you understand that you are part of their celebration, part of the emotion, and legacy behind every gem and jewelry purchase. Building trust and providing the highest quality of service and experience to the customer is a vital step to the next level of your business’s growth and success.

There is a fundamental lack of understanding of the customer’s post-purchase experience. Customers can easily be deprived of their purchase joy simply because they had gone to the wrong source for value validation.

Our goal is to take your product from the start straight through into the post-purchase territory; this keeps the conversation going well after the close of the sale. We created the Post Purchase Navigator Training Program for your staff to have the authority and knowledge about the customer’s journey after the sale. The Post Purchase Navigator Program gives your team the tools to help close the sale, engage and educate the customer, and provide continued service to them organically.

Every person visiting this website is extraordinarily vested in creating that special connection with each customer because you understand that you are part of their celebration, part of the emotion, and legacy behind every gem and jewelry purchase. Building trust and providing the highest quality of service and experience to the customer is a vital step to the next level of your business’s growth and success.

There is a fundamental lack of understanding of the customer’s post-purchase experience. Customers can easily be deprived of their purchase joy simply because they had gone to the wrong source for value validation.

The gem and jewelry customer connects to their purchase personally; the purchase represents something profound, significant, and timeless. It is natural and reasonable for a customer to purchase something of deep value to have it insured. Many insurance companies require an appraisal report from an independent gem and jewelry appraiser to insure a jewelry piece. As a brand that sets its values and seeks the holy grail of building brand loyalty, it is imperative for your sales team to do everything in their power not to have a piece undervalued.

Preventing undervaluation is easily achievable by providing your staff with the tools to educate the customer about the appraisal process. The conversation can be continued organically during the post-purchase phase by helping the customer locate a credentialed appraiser anywhere. Now, your team has made the process easy and seamless so that your customer gets the ultimate in service.

Never leave the value decision for your brand up to a retailer. In today’s landscape, brands sell B: C as well as B: B. The point is that you control how your brand is valued. You make sure that the customer who has spent money with you will not go from a thrilled customer to one who is heartbroken and sharing their misery online merely because of an undervaluation. Unfortunately, this situation happens quite often and is entirely avoidable.

By providing the Post Purchase Navigator Training Program to your staff, you can avoid these issues, avoid refunds, protect your value, and have long term growth. Education goes far to save millions of dollars in sales.

The gem and jewelry customer connects to their purchase personally; the purchase represents something profound, significant, and timeless. It is natural and reasonable for a customer to purchase something of deep value to have it insured. Many insurance companies require an appraisal report from an independent gem and jewelry appraiser to insure a jewelry piece. As a brand that sets its values and seeks the holy grail of building brand loyalty, it is imperative for your sales team to do everything in their power not to have a piece undervalued.

Preventing undervaluation is easily achievable by providing your staff with the tools to educate the customer about the appraisal process. The conversation can be continued organically during the post-purchase phase by helping the customer locate a credentialed appraiser anywhere. Now, your team has made the process easy and seamless so that your customer gets the ultimate in service.

Never leave the value decision for your brand up to a retailer. In today’s landscape, brands sell B: C as well as B: B. The point is that you control how your brand is valued. You make sure that the customer who has spent money with you will not go from a thrilled customer to one who is heartbroken and sharing their misery online merely because of an undervaluation. Unfortunately, this situation happens quite often and is entirely avoidable.

By providing the Post Purchase Navigator Training Program to your staff, you can avoid these issues, avoid refunds, protect your value, and have long term growth. Education goes far to save millions of dollars in sales.

Post Purchase Navigator Program

If you are like most business owners, executives, leaders, and creators, you want training for your staff designed to protect sales and turn your customers into Brand Ambassadors.

The Post Purchase Navigator delivers these aspirations with specialized education and training for your team, to better prepare and serve your customer for the next steps of their purchase journey: the post-purchase and beyond.

If you are like most business owners, executives, leaders, and creators, you want training for your staff designed to protect sales and turn your customers into Brand Ambassadors.

The Post Purchase Navigator delivers these aspirations with specialized education and training for your team, to better prepare and serve your customer for the next steps of their purchase journey: the post-purchase and beyond.

Framework Overview

PHASE 1

EXPLORATORY

PHASE 2

TRAINING AND EDUCATION MODULES

There are 8 training modules:

Each module will be 30 to 45 minutes maximum.

Each module will be 30 to 45 minutes maximum.

The training is engaging, with visuals, and contains role-playing opportunities.

Each module is focused on the specific education and will not overwhelm staff or take blocks of time away from their job responsibilities.

Each module focuses on critical elements, such as:

PHASE 1

EXPLORATORY

PHASE 2

TRAINING AND EDUCATION MODULES

There are 8 training modules:

Each module will be 30 to 45 minutes maximum.

Each module will be 30 to 45 minutes maximum.

The training is engaging, with visuals, and contains role-playing opportunities.

Each module is focused on the specific education and will not overwhelm staff or take blocks of time away from their job responsibilities.

Each module focuses on critical elements, such as:

Brand Valuation

Gem and Jewelry appraisers and their function

Gem and Jewelry appraising and its purpose

Situations to avoid

Protecting Sales

Building industry relationships

Understanding the different types of documentation to provide for increased brand creditability

The creation of an internal team that builds customer loyalty

Brand Valuation

Gem and Jewelry appraisers and their function

Gem and Jewelry appraising and its purpose

Situations to avoid

Protecting Sales

Building industry relationships

Understanding the different types of documentation to provide for increased brand creditability

The creation of an internal team that builds customer loyalty

Access will be given to the Post Purchase Navigator Training Modules, enabling reinforcement of knowledge.

Each Module has a homework style questionnaire. The questionnaires are designed to improve success in learning the information and also to access how the information is being taken in.

New staff members will access the PPN Training on Vimeo to get their post-purchase skills up to speed.

To achieve results, full commitment to learning and implementing these deliverables is expected.

Time Frame: The training can be done in an intensive 1-2 day framework or at a slower pace of up to 4 weeks.

DOWNLOAD REQUEST TO TRY A MODULE

Access will be given to the Post Purchase Navigator Training Modules, enabling reinforcement of knowledge.

Each Module has a homework style questionnaire. The questionnaires are designed to improve success in learning the information and also to access how the information is being taken in.

New staff members will access the PPN Training on Vimeo to get their post-purchase skills up to speed.

To achieve results, full commitment to learning and implementing these deliverables is expected.

Time Frame: The training can be done in an intensive 1-2 day framework or at a slower pace of up to 4 weeks.

DOWNLOAD REQUEST TO TRY A MODULE

The Benefits of the PPN Training

Increase the authority and confidence of your staff so they can give customers extra value and service that extends past the sale, differentiating the business from competitors.

Close more sales by providing education to the customer about the post-purchase process, while also offering the extra step of locating a credentialed and accredited appraiser to get their product adequately insured.

Access to the best North American and global credentialed and accredited gem and jewelry appraisers so that a customer who purchases from you anywhere in the world can have their item correctly valued.

Create additional opportunities to build relationships directly with credentialed appraisers and create new services for clients.

Keep and protect sales by avoiding refunds due to customer dissatisfaction associated with the undervaluing of their purchase.

Increase customer satisfaction and loyalty.

Apply the program directly onto digital platforms.

Full Access to the Post Purchase Navigator Training and Educational Modules