A GOAL WITHOUT A PLAN IS JUST A WISH.

Tammy’s drive, talent, and passion for delivering results in this space are unparalleled, she elevates the creativity of all those who work with her, resulting in collaborative ideas and solutions exceeding all preconceived expectations.”-

Jason Quick, Executive Director,AGS Laboratories

Tammy Cohen

Whether you are a seasoned jewelry designer, artisan, manufacturer, or master gem cutter producing extraordinary pieces for the luxury retail market — or a newly initiated precious gem craftsman or designer contributing your superior talent to the fine jewelry brands — TC Brand Consulting has the one-of-a-kind expertise to fuel your vision and send your business soaring.

Now is the time to take your entrepreneurial spirit and creative genius to the next level. Brand YOUR work and bring it directly to consumers.

TC Brand Consulting will guide you every step of the way.

While you create and exhilarate, our impressive network of branding, strategic marketing and digital communication experts will align their deep jewelry industry experience with the unique capabilities of your company.

TC Brand Consulting’s comprehensive strategies will generate desire, jumpstart demand, distinguish your product, and energize your profitability like nothing else can.

We guarantee it.

Self Assessment Download
Schedule A Call

“Tammy is highly talented, knowledgeable and very intuitive. She is dedicated to her customer’s vision and a great team player. She is always open to exploring and sharing new ideas. She loves a challenge and can transform negatives into positives. Trust me, work with TC and you will be amazed!“

Mickael Knafo, Owner, MK Consult LLC

Why Work With TC Brand Consulting

TC Brand Consulting principal, Tammy Cohen, has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis on the gem and jewelry business since 2013.

From establishing dynamic brand positioning to initiating novel educational programs to launching critical industry partnerships and more, Tammy grows brand sales like no one else in the industry. Her expansive portfolio of cutting-edge solutions has proved invaluable to brands in the crucial areas of higher value propositions and seamless post-purchase consumer experiences. Her goal is to provide added value to both the brand and their customers. A multinational private company who sought her expertise in brand differentiation for its premium product grew sales from $58 million to over $200 million.

Tammy realized early on the importance of gem and jewelry proprietary and branded products to protect their brand valuation post purchase. She launched the Post Purchase Navigating Training Program (PPN) on her website www.tcbrandconsulting.com

Tammy sees opportunities for women to thrive and grow exponentially. She founded a women’s business network called Women Beyond the Table (WBTT.) Women Beyond the Table is a globally diverse group of women entrepreneurs, nonprofit organizers and C Suite Executives. To learn more about the WBTT, visit www.womenbeyondthetable.com

Recent features include:

Magical Moments is a syndicated radio show on WOWO 1190 AM 109.75. The episode is titled “Growing Your Brand” and the show’s listening audience is roughly 300,000. The podcast is available on Apple, Google, Spotify and YouTube. To listen to the episode: https://podcasts.apple.com/us/podcast/183-growing-your-brand/id1369231685?i=1000541350373

American Gem Society’s Spectra Sustaining Firm Spotlight https://www.americangemsociety.org/sustaining-firm-spotlight-tc-brand-consulting/. The interview with Tammy covers branding advice for jewelry companies and branding trends.

Tammy lives in Manhattan with her husband and 3 sons; and also owns Eighteen Restaurant on the Upper Eastside.

“Tammy was immediately able to identify the key marketing and branding elements that needed to be addressed. She was focused and energized, crafting a new brand strategy and design path that was widely supported. Tammy delivers what her clients want and her professional opinion is a valuable asset.“

Dror Galili, CPA , OLM Advisory

Post Purchase Navigator Training Program

Whether a gem and jewelry brand is established or emerging, a maximized post-purchase experience can be as important as the sale itself.

TC Brand Consulting’s proprietary Post Purchase Navigator Training Program ensures the integrity of the sale is always protected—and branding and value-added attributes are developed to their fullest potential.

The program will also provide your team with new innovative tools to close the sale. Next, it teaches them how to guide customers to a proper appraisal of the piece and appropriate insurance. Importantly, the program also offers best practices and educational assistance to the industry so multi-generational valuation of the piece is always secure.

Trust, highest quality customer service and a satisfying sales experience are vital to enhancing market exposure, growing customer connections, and inspiring loyalty to your brand.

TC Brand Consulting will show you exactly how to achieve these goals and more.

PURCHASE THE PROGRAM

ADDITIONAL SERVICES AVAILABLE UPON REQUEST

We recommend scheduling a call to discuss these services in detail

  • (2) One Hour Zoom Q & A Calls (post PPN program training).

  • Monthly Subscription to the Gem & Jewelry Global Appraisal Network.

  • Creation of a Brand Industry Relations Team.

  • Development of Brand Educational Materials.

  • Gem & Jewelry Conference Brand Representation.

  • Brand Consulting Services.

  • double-chevron (2) One Hour Zoom Q & A Calls (post PPN program training).
  • double-chevron Monthly Subscription to the Gem & Jewelry Global Appraisal Network.
  • double-chevron Creation of a Brand Industry Relations Team.
  • double-chevron Development of Brand Educational Materials.
  • double-chevron Gem & Jewelry Conference Brand Representation.
  • double-chevron Brand Consulting Services.
SCHEDULE A CALL

“It didn’t take long for consumer loyalty and trust to surge as a result of Ms. Cohen’s focused efforts—leading to soaring revenues for the brand.”

Diana Jarrett, trade journalist, GG RMV
Download Q&A with the Appraiser
Try a module Request

“I have a very positive working relationship with Tammy Cohen. In our numerous interactions with a global jewelry brand, she first of all familiarized herself with each company division to develop deeper insight into how all parts contributed to the whole. A problem we were laboring with involved disparate product messages being delivered to the consumer at the retail level. She partnered with my efforts and created a company-wide cohesive, accurate product message. It didn’t take long for consumer loyalty and trust to surge as a result of Ms. Cohen’s focused efforts–leading to soaring revenues for the brand.”

Diana Jarrett, trade journalist, GG RMV

“I worked with Tammy when she first launched Tammy Cohen Marketing and Consulting back in 2007-2008. She was brought to our company, when I was a VP Finance and Business Development of Almod Diamonds Ltd., to consult our team on a jewelry project that was in partnership with a leading entertainment company. What impressed me was that Tammy was immediately able to identify the key marketing and branding elements that needed to be addressed. She was focused and energized, crafting a new branding strategy and design path that was widely supported. We were proud to hear from our partners at the Entertainment Company that “Tammy really listens and is a pleasure to work with”. Tammy delivers what clients want and is not afraid to voice her professional opinion, which is a valuable asset.“

Dror Galili, CPA , OLM Advisory

“Figuring out how to communicate complex, technical information in a fun and relatable way is essential when developing consumer education material. Not easy! Tammy’s drive, talent, and passion for delivering results in this space are unparalleled. I’ve worked on multiple projects with Tammy and in every instance the final solutions exceeded expectations and delivered the “WOW” factor! While Tammy is exceptionally creative when it comes to marketing, sales, and brand building, this isn’t her greatest strength. It’s her energy! Tammy’s natural joy, passion, and fearlessness elevate the excitement and creativity of all of those who work with her, resulting in collaborative ideas and solutions exceeding all pre-conceived expectations.”

Jason Quick, Executive Director, AGS Laboratories

“How do you get people to accept new ideas? Think outside the box and educate the people. Tammy Cohen is an expert at this concept. She knows how to break through the historical barriers of what has been and help people understand the benefits of a new idea. Her positive, upbeat professional manner makes her someone I look forward to working with again in the future.“

Karen Howard, FCGmA,RMV, AAP-CJA,Owner

“Tammy is amazing at building a network at record speed. Founding Vero Krew, as a new brand to the market, we needed industry validation to our product. Tammy was able to connect with the leading editors of the top nail art magazines, develop personal relationships with them instantly to the point that they adored our product and culture. I have worked with plenty of marketing consultants and executives throughout my career. In a world of marketing fluff, Tammy is the real deal. She is extremely detail oriented and passionate about her job and contribution of her clients as well as products she is working on. She cares for it as if it was her own and manages the people around her in a comforting way that drives performance and motivation.”

Moti Elkaim, Founder and CEO, Vero Krew

“I have had the privilege of working with Tammy Cohen on several projects for Diamonds International since 2018. Tammy is amazing at her job, simply put there is no one better. As a marketing expert, specializing in brand creation and industry relations, she processes a unique combination of skills that make her highly sought after in a service-based post-purchase retail environment. Tammy also excels in communication and people skills which allow her to properly manage interpersonal relations (both internal and external), garner unparalleled customer satisfaction ratings, and earned her respect as an industry relations expert in the jewelry industry. Tammy Cohen has (and maintains) relationships with appraisers all over the world. They recognize her for her prompt responses, dedication to educating the appraisal community, and attention to detail. It is a pleasure to work with her because she will do whatever it takes to help her colleagues and ensure that a project is completed successfully. Our collaborations were very smooth and her assistance, guidance, and support undoubtedly made an immense impact on our success.”

Gregory Mangia, Director of Client Services, Diamonds International

“I first met Tammy in 2014, when I was VP of New Business Development for a vertically integrated diamond company and she was contracted to rebrand and build credibility for the company’s proprietary diamond cut. We have worked together on many projects since that time and I plan to continue working together into the future. Tammy is highly talented; knowledgeable in the branding and post purchase side of the gem and jewelry industry and very intuitive. She is dedicated to her customer’s vision and a great team player. What struck me is that Tammy is always open to exploring and sharing new ideas. She loves a challenge and can transform negatives into positives. Trust me, work with TC Marketing and Consulting and you will be amazed!“

Mickael Knafo, Owner, MK Consult LLC

CONNECT